We process the data of our customers, trade partners, interested parties and other contractual partners (hereinafter referred to as "contractual partners") in accordance with Art. 6 Para. 1 lit. b. DSGVO in order to provide them with our pre-contractual or contractual services and to carry out our commercial transactions with our contractual partners. The data processed in this context, their nature and scope as well as the purpose and necessity of their processing, shall be determined by the underlying contractual relationship.
The data processed include
- Salutation, first name, surname
- a valid business e-mail address
- the business address
- Telephone number (fixed and/or mobile)
- The IP address used for registration and the last IP address used
- The position within the company
- Information necessary for the conclusion and management of our commercial contracts and for the provision of our contractual services
This data is collected in particular to be able to identify you as our customer
- for corresponding with you
- for invoicing
- in order to be able to initiate and conclude commercial transactions with you or with companies named by you on the basis of our commercial contracts.
In addition, we process and store personal data as part of our administrative tasks, the organisation of our company, our financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our pre-contractual and contractual services and within our commercial transactions. The basis for processing is Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO.
Furthermore, we process and store personal data in order to run our business economically, to identify market trends and conduct market research, to carry out marketing measures and to be able to assess the wishes of our contractual partners and users. For this purpose, we analyse the data available to us on commercial transactions, contracts, inquiries, other business transactions, etc. In doing so, we process contract data, usage data, inventory data, communication data, as well as meta data on the basis of Art. 6 Para. 1 lit. f. DSGVO, whereby the persons concerned include our contractual partners, interested parties, customers as well as users and visitors of our online offer or our trading portal.
The analyses serve us to increase user-friendliness, to optimize our offer and business efficiency. The analyses serve only us and are not disclosed externally, unless they are anonymous analyses with summarized values. If such analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from conclusion of the contract. In all other respects, the overall business analyses and general tendency determinations will be prepared anonymously if possible.
When using our online services and our trading portal, we store the IP addresses used and the time of use. The storage takes place on the basis of our legitimate interests to avoid misuse as well as unauthorized use of our online services or our trading portal. As a matter of principle, this data is not passed on to third parties, unless it is necessary to pursue and enforce our claims in accordance with Art. 6 Para. 1 lit. f. DSGVO or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c. DSGVO.
Beyond that, we do not process any special categories of personal data, unless these are components of a processing commissioned by our contractual partners or resulting from our commercial transactions.
We would like to point out the necessity of providing personal data, if this is not evident to the contractual partners. Disclosure to external persons or companies is only made if it is necessary in the context of the initiation and conclusion of commercial contracts. When processing the data provided to us, we act in accordance with the instructions of the client and the legal requirements.
The data will be deleted when the data is no longer required to fulfil contractual or statutory duties of care and for dealing with any warranty or comparable obligations, whereby the necessity of keeping the data will be reviewed every three years; otherwise the statutory retention obligations apply.